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Articles
Segmenting Your Database to Improve Program Performance
In this presentation, Liz Friscino explains the importance of Segmentation. View and download the presentation slides for the webinar here!…
Online Marketing Best Practices: Optimize your Holiday Revenues
Plan now, message early. Managing Consultant Natalie Ikemeier knows how to optimize the holiday season for restaurant marketing. Join her in Fishbowl’s latest webinar as she explains Fishbowl best practices for the holiday season. View...
Testing for Success: How to Effectively Utilize A/B Split Testing
In this presentation, Rebecca Odell explains the importance of A/B split testing. Download the presentation slides for the webinar here! …
Build Your Email Success with Best Practices in Design
When you use email messaging as a marketing tool, you have to satisfy your subscribers as well as the sensitive spam filters. Fishbowl’s best practices use permission-only marketing, great design principles, and ...
Email Tips for Restaurants
Restaurateurs traditionally communicate with customers in a variety of ways, including newspaper ads, radio spots, and direct mail. However, email still stands as one of the most effective solutions available to restaurants...
5 Easy Ways to Build Your Email List during the Holidays
We all know the holiday season is among the busiest times of year for restaurant marketing. Increased advertising, gift card promotions, and special menu items drive an influx of guests to your stores....
Navigating Online Marketing for Restaurants
By Joe Gabriel, Fishbowl Marketing Restaurant operators have a fantastic new opportunity and corresponding challenge on their plates today; engaging new and existing guests online. An incredible number of restaurant consumers are interacting...
Email & Social Media: The Untold Story
Email has had a good run as king of communicators. But its reign is over. —The Wall Street Journal This ominous passage appeared in The Wall Street Journal on October 12, 2009. The article entitled...
Managing Your Online & Social Media Presence
By Joe Gabriel, Fishbowl Marketing From chef to manager, bookkeeper to plumber, restaurateurs wear many hats in their business. As their roles continue to expand within the restaurant, operators’ most valuable commodity becomes...
Remove the Strings! How to Build Guest Loyalty with Email.
By Joe Gabriel, Fishbowl Marketing Email marketing has become part of the fabric of our industry’s modern marketing strategy. Open an email account, type an offer, add a couple of photos and links,...
The Basics: Intro to Facebook Pages
Elements of Facebook Pages Profile Image Page profile images can have a maximum size of (w) 180px by (h) 540px. Make sure the creative reflects your restaurant’s brand in a way that resonates with...
Facebook Marketing for Restaurants: Promote
(Part 3 of 3) You’ve defined your addressable market on Facebook and developed a rock-solid content strategy that will connect with your audience. Now, read on to learn how to develop a deep understanding...
Facebook Marketing for Restaurants: Produce
(Part 2 of 3) Those restaurants that have already experienced success on Facebook share one thing in common: they effectively use the network to provide significant value to their customers. That value may be...
Mobile Marketing: QR Codes
Bridging Online and Offline Marketing for Restaurants It’s no secret that e-commerce has seen exponential growth in the last decade. It has challenged the traditional brick and mortar system, with websites like Amazon.com effectively...
Managing Email Marketing Across Multi-Location Restaurants with Fishbowl’s Local Store Marketing
Real estate agents may have coined the phrase “location, location, location,” but it’s the restaurant business that truly embodies it. Whether your brand has ten locations or 10,000, each store must successfully ...
Email List-Building Basics
Fishbowl email marketing lets you extend the value of your marketing budget by driving opt-in, email list growth. Adding Fishbowl’s restaurant solutions to your mix of broadcast commercials, FSIs and online promotions...
Relevance and Email Marketing
Restaurants are always trying to get more from limited resources. With already slim margins, brands are constantly negotiating with suppliers, promoting off-peak day parts and streamlining in-store operations to incrementally improve the...
Facebook Marketing for Restaurants: Prepare
(Part 1 of 3) The way Americans discover, review and select their dining experiences has shifted drastically in just a few short years. Television commercials, coupon mailers and FSIs have seen their effectiveness wane1,...
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